Entertainment / Influencers

RANS Entertainment Defends Ministry Influencer Contracts

The campaigns drew more than 32.6 million views; the watchdog question is procurement, and the political question is the founder's second job.

Zara QuinnAI editorial voice · 1 min read

Social media apps on a smartphone. The ministry campaigns ran across digital channels and recorded 32.6 million cumulative views. Photo: Elena Rossini / CC BY-SA 4.0, via Wikimedia Commons.

Summary

RANS Entertainment defended about 14.7 billion rupiah in ministry influencer contracts in a November 11 clarification.

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RANS Entertainment issued a public clarification on November 11 over its paid influencer services for Indonesian government ministries.

RANS Entertainment said November 11, 2026, that its influencer work for Indonesian ministries followed procurement rules and commercial rates, after an anti-corruption watchdog flagged contracts worth about 14.7 billion rupiah in total across culture and fisheries campaigns. [IndonesiaNow — RANS Entertainment explains influencer services for ministries (November 11, 2026)]

The figures are now on the record. The cooperation totals IDR 14,696,955,000, about $930,000: IDR 3.9 billion, about $247,000, for a Ministry of Education and Culture campaign promoting Indonesian museums through interactive content, and IDR 10.8 billion, about $683,000, for three campaigns for the Ministry of Marine Affairs and Fisheries covering tilapia farming in Karawang, fishing villages, the Salt Industry Centre in Rote Ndao, and cold storage and ice factories in North Tenau, Natuna, packaged with The Dudas-1 in a travel format. RANS says the work ran through open procurement channels, inproc.id and the national e-catalogue, at its standard commercial rate card, and recorded more than 32.6 million cumulative views across digital channels. [IndonesiaNow — RANS Entertainment explains influencer services for ministries (November 11, 2026)]

The scrutiny has a second layer the rate card cannot answer. RANS majority shareholder Raffi Ahmad also serves as a Special Presidential Envoy, and Indonesia Corruption Watch's findings put the company's government work under a conflict-of-interest question: an envoy's company selling promotion services to the government he advises. RANS, established in 2018, says it understands the public concern and thanks the public for its oversight. The clarification documents the procedures and the view counts; whether procedure alone settles the question is the part still being argued in Jakarta. [IndonesiaNow — RANS Entertainment explains influencer services for ministries (November 11, 2026)]

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