Elton John Zero Sparkling Wine Debuts in United States

Elton John Zero Blanc de Blancs, a zero-alcohol sparkling drink, went on sale across the United States on November 10.

Elton John Zero Blanc de Blancs launched nationwide in the United States on November 10, 2026, at a suggested $25 a bottle, after becoming the number one zero-percent premium sparkling wine at Tesco and Sainsbury's in Britain. [BevNET — Elton John Zero Blanc de Blancs debuts in the US (November 10, 2026)]

The drink was created by Elton John and David Furnish and is produced exclusively from Chardonnay grapes grown in northern Italy. Its method is the technical story: a precisely controlled fermentation using selected cultures instead of yeast mirrors the structure and aroma of a classic Blanc de Blancs without producing alcohol at any stage. It is vegan and vegetarian-friendly. In the United States it is distributed exclusively by Foley Family Wines & Spirits, in collaboration with Benchmark Drinks, at a suggested retail price of $25 for a 750 ml bottle, in stores and online. [BevNET — Elton John Zero Blanc de Blancs debuts in the US (November 10, 2026)]

The brand arrives with a British track record: it is already the number one zero-percent premium sparkling wine at Tesco and Sainsbury's, the country's two largest grocers, is sold in more than 15 countries, and the company says someone has enjoyed a glass every minute since launch. The category context comes from Foley Family Wines & Spirits chief marketing officer Jason Daniel, citing Circana data for the 52 weeks ending September 6, 2026: the sparkling non-alcoholic wine category is growing 49 percent in the United States. Elton John Zero is the company's first non-alcoholic wine alternative brand. [BevNET — Elton John Zero Blanc de Blancs debuts in the US (November 10, 2026)]