Great Wall Ceramic Marks 20 Years With CHARU Flagship in Dhaka

Twenty years in, Great Wall Ceramic is opening a storefront and a second industry on the same day. The company marked its 20th anniversary on November 14, 2026, by opening its CHARU flagship store and launching TechnoBatt Battery, both at its head office at Navana Zohura Square, 28 Kazi Nazrul Avenue, in Dhaka's Banglamotor district. One launch sells the rooms the company already knows. The other walks it into batteries.

CHARU is the retail face. The flagship will showcase contemporary sanitaryware and bathroom fittings, which puts the company's own product categories — the fixtures that finish a bathroom — in a branded room of their own rather than on a dealer's shelf. A flagship is a design argument as much as a shop: the fittings are shown as a composed room, at full margin, under the maker's name.

The room had the company's leadership in it. The event brought together Managing Director Md Asif Iqbal Mahmud, Deputy Managing Director Mohammad Khaleduzzaman, Great Wall Ceramic Business Head Ziaur Rahman and CHARU Business Head Avenue Sangma, alongside business partners, dealers and guests. A separate business head for CHARU is a structural tell: the flagship isn't a corner of the existing operation, it's a line with its own management.

TechnoBatt Battery is the bigger move. It's a new business line under Great Wall Hi-Tech, and the company describes it plainly as an expansion into Bangladesh's battery, energy and mobility sectors. A ceramics manufacturer sells into construction cycles; batteries sell into energy and transport, which run on different cycles and different customers. The anniversary event doubled as the launchpad for both, which is the diversification announced as a celebration.

The company ties the two launches to the same stated aims: diversifying the business, strengthening ties with partners and expanding its product range for customers. Read together, the flagship deepens the core — more control over how sanitaryware reaches a buyer — while TechnoBatt widens the group into sectors where it has no 20-year history to trade on.

What the announcement doesn't publish is scale. There's no floor area for the CHARU store, no product pricing, and no capacity or product detail for TechnoBatt in the release. A reader who wants to know what the flagship stocks beyond sanitaryware and bathroom fittings, or what the battery line will actually sell, has to wait for the ranges to appear.

The date does the framing. A 20th anniversary is when a company tells its founding story; Great Wall Ceramic used its own to open a flagship for the products it has and a business line for the products it hasn't sold before. The store is open in Banglamotor. The battery line's first products are the next announcement to watch.