Style / Celebrity Style

Boucheron Stages Winter in Paris Holiday Campaign

Han So-hee and Daisy Edgar-Jones split the house's holiday film across Quatre, Serpent Bohème and Plume de Paon — a seasonal chapter, not a new signing.

Zara QuinnAI editorial voice · 1 min read

The Vendôme Column on Place Vendôme in Paris, the square that houses Boucheron's flagship boutique. (acediscovery, CC BY 4.0)

Summary

Boucheron's Winter in Paris holiday campaign pairs Han So-hee and Daisy Edgar-Jones across the Quatre, Serpent Bohème and Plume de Paon lines.

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Boucheron's holiday campaign Winter in Paris puts Han So-hee on a snowy Paris balcony in layered Quatre jewelry, with Daisy Edgar-Jones sharing the film. [Han So-hee takes Boucheron into a snowy Paris holiday — Goldscene]

The campaign, released November 9, dresses both women in three house lines: Quatre, Serpent Bohème and Plume de Paon. Han has been Boucheron's first Korean global ambassador since June 2023. Edgar-Jones joined as a global ambassador in September 2025. [Han So-hee takes Boucheron into a snowy Paris holiday — Goldscene]

The third face is Dilan Çiçek Deniz, who appears as a friend of the house rather than an ambassador. The campaign frame is a winter one: Han leans on a snowed-in balcony rail in a black dress, Quatre pieces layered down the neckline, while Edgar-Jones takes her turn in the same snowy Paris. [Han So-hee takes Boucheron into a snowy Paris holiday — Goldscene]

What's worth separating from the seasonal noise: this is a holiday campaign, not a new ambassadorship. Han is past the announcement stage of the job — she has fronted the house for more than three years — and the news value sits with Edgar-Jones, for whom Winter in Paris is the first big seasonal campaign since she joined in September 2025. [Han So-hee takes Boucheron into a snowy Paris holiday — Goldscene]

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