Kevin Hart's Hartbeat Extends Multi-Year SiriusXM Deal

SiriusXM has extended its deal with Kevin Hart's Hartbeat for multiple years, keeping Laugh Out Loud Radio under Hartbeat's curation on channel 96. [Kevin Hart's Hartbeat signs new, multi-year deal with SiriusXM — Urban Magazine]

All Hartbeat programs will premiere exclusively on the channel. Gold Minds with Kevin Hart opens its new season with filmmaker Ryan Coogler, airing Wednesdays at 7 p.m. ET exclusively for subscribers before the podcast version opens widely the next day. [Kevin Hart's Hartbeat signs new, multi-year deal with SiriusXM — Urban Magazine]

The slate under the extension is specific. Two new talent-led shows are coming: Love Thang with Punkie Johnson, co-hosted by Kimberly "Dicey" Douglas-Madison, and One Song with Diallo Riddle and Blake "LUXXURY" Robin. The channel will also be the exclusive home of a never-before-heard solo stand-up album from the late Bernie Mac — his first full-length solo album. Nathaniel "Earthquake" Stroman returns for a fifth season of Quake's House, and Hart continues Straight From The Hart with the Plastic Cup Boyz on Tuesdays and Thursdays, 7 to 9 p.m. ET. [Kevin Hart's Hartbeat signs new, multi-year deal with SiriusXM — Urban Magazine]

Gold Minds itself is the rebrand to watch: formerly Comedy Gold Minds, it's in its third season, with Hart taking the show in what SiriusXM calls a newer, bigger direction — long conversations about how successful people built their careers, starting with Coogler. The structure is the modern audio deal in miniature: satellite gets the premiere window and the channel, the open podcast feed gets the episode a day later, and the production company keeps the catalog growing on both. [Kevin Hart's Hartbeat signs new, multi-year deal with SiriusXM — Urban Magazine]