Secret Recipe Puts Mister Potato Chips on Chicken

Secret Recipe and Mister Potato launched the Beyond Ordinary Crunch Series on November 14, 2026, in Petaling Jaya, Malaysia. The range takes Mister Potato chips out of the snack aisle and puts them into hot food: as a crust on chicken, a coating on a cutlet and a crushed topping on pasta and salads. Both series go on sale on November 16 at Secret Recipe outlets across Peninsular Malaysia.

The lead dish is the Spicy Potato Crunch Chicken Chop at RM26.90. It's a chicken chop coated in a spicy Mister Potato chip crust, served with golden potato wedges and a garden salad with spicy mayo, then finished with crushed potato chips on top. The chip appears three ways in one plate: in the crust, beside the chicken as wedges and scattered over the finished dish.

Two pastas carry the same treatment. The Rosé Miso Chicken Potato Crunch Pasta costs RM25.90 and the Rosé Miso Seafood Potato Crunch Pasta costs RM26.90. Both toss linguine in a creamy rosé sauce with miso and finish it with crushed chips. The chicken version adds a golden chip-coated cutlet, and the seafood version brings shrimp, mussels and baby scallops.

The lighter end of the menu is two salads. The Spicy Potato Crunch Salad, at RM7.90, combines garden greens, spicy mayo and crushed potato chips. The Spicy Potato Crunch Salad with Potato Chips Chicken Cutlet, at RM16.90, adds a spicy chip-crusted chicken cutlet and turns the side into a full meal.

A second range, the Signature Sips Series, adds five drinks. The Ice Blended Onde-Onde costs RM12.90 and the Kuih Lapis Matcha Latte costs RM15.50, and both rework traditional Malaysian sweets as drinks. The Rose Passionfruit Punch, Rose Peach Iced Tea and Jasmine Passion Fizz cost RM10.80 each.

Ryan Chung, Secret Recipe's marketing manager, said the collaboration is for anyone who craves a little extra crunch at mealtimes. He said the two brands wanted to break away from the mundane and give customers something new to savor in every bite. That's the pitch in one line: texture, sold as the point of the dish.

Availability has two exceptions worth knowing before a trip. The series won't be sold at the AEON Mall Taiping outlet, and the Secret Recipe outlet at Hospital Canselor Tuanku Muhriz will serve only the Signature Sips drinks, not the crunch menu. Every other outlet in Peninsular Malaysia gets both ranges from November 16.

Collaborations like this one do a specific job for both brands. Secret Recipe gets a limited-run menu that gives regulars a reason to come back this month, and Mister Potato gets its chips cooked into restaurant dishes instead of poured from a canister. The test starts Monday, when the first chicken chops reach tables with their crust still crisp.