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Style / Fashion

Paris Saint-Germain and SDM Launch In Infinitum Capsule Collection

Paris Saint-Germain and the French rapper SDM unveiled a limited-edition capsule collection on November 14, 2026, built around SDM's new album, In Infinitum. The centerpiece is a Nike Energy "Ocho" jersey in pink striping with a black collar, carrying "Paris, Paname, In Infinitum" across the chest and a large number eight on the back. The collection, sold at the PSG Megastore on the Champs-Élysées, the club's online store and SDM's website, also includes a black T-shirt, a New Era cap, a scarf, Nike gloves and socks.

Paris Saint-Germain players at the Parc des Princes in Paris (archive). The club's In Infinitum campaign with SDM was photographed at the stadium, in the stands, on the sidelines and in a locker room. Photo: Chabe01 / CC BY-SA, via Wikimedia Commons.
Summary

PSG keeps turning its stadium into a stage. This capsule puts SDM's album artwork on the club's shirt and sells it where the fans already shop.

Tap a passage. React to the part that matters.

Paris Saint-Germain and SDM unveiled a limited-edition capsule collection on Saturday, November 14, 2026, celebrating the French rapper's new album, In Infinitum. The collection pairs the club's symbols with the album's graphic identity across a jersey, clothing and accessories, and it extends a relationship that already includes several SDM performances at the Parc des Princes, the club's home stadium in Paris.

The centerpiece is a Nike Energy "Ocho" jersey. It's built on pink and deep purple striping with gradient effects and vertical stripes, a black collar and contrasting sleeve trim. A monochrome Paris crest and a white Nike Swoosh sit on the chest, and where a sponsor's name would normally run, the shirt carries a typographic composition instead: "Paris," "Paname" and "In Infinitum." Paname is the city's long-running nickname, and the shirt treats it as a headline, not a footnote.

The back belongs to SDM's moniker. "OCHO" is written above a large number eight drawn with concentric lines, a motif that repeats across the rest of the capsule. The number does double duty: it's the artist's signature and the collection's graphic system, appearing again on the second main piece, a black T-shirt. The T-shirt keeps its front quiet, with a small motif centered on the chest, and puts the bold work on the back: the number eight, the phrases "In Infinitum" and "Ici c'est Paris," and the numbers 75 and 92, the department codes for Paris and for Hauts-de-Seine, the suburban department SDM comes from.

Around those two pieces, the capsule fills out the matchday kit bag: a New Era cap, a scarf, Nike gloves and socks. It's a deliberately short list. Nothing in the collection asks a buyer to dress head to toe in the collaboration, and every accessory piece carries the same eight-and-type language as the jersey, so a scarf or a cap reads as part of the set without needing the shirt underneath it.

The campaign stays inside the club's own ground. SDM appears in the stands and on the sidelines at the Parc des Princes, and the jersey is photographed in a locker room. That choice is the collaboration's argument in one image: the album's visual world isn't pasted onto the club from outside, it's shot in the rooms and seats the supporters recognize. Both partners frame the capsule as a shared connection to Greater Paris, a dialogue among football, music and style rather than a licensing exercise.

The collection is on sale at the PSG Megastore on the Champs-Élysées, through the club's online store and on SDM's website. Several items are listed for pre-order on the club's site, with shipping dates that vary by product. PSG has run this play before, with musician collaborations worked into its kit program in recent seasons, and the structure here is the same: a limited run, a stadium-shot campaign and a shirt that works as merchandise for two audiences at once, the club's and the artist's.

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