Camilla Opens First Hawaii Store at Ala Moana Center

Camilla, the Australian luxury fashion brand, has opened its first store in Hawaii at Ala Moana Center in Honolulu, the company announced on November 14, 2026. The 1,000-square-foot boutique has an 18-foot frontage inside what's billed as the largest open-air shopping center in the world, alongside Dior, Chanel, Hermès, Bloomingdale's, Louis Vuitton, Lululemon, Moncler, Loewe, Macy's, Nordstrom and Target.

The store opened its doors on Thursday with a traditional Hawaiian blessing ceremony for the local community. A grand opening celebration follows in January, so the boutique is trading now and celebrating later. That split is deliberate: the brand says it doesn't open doors quickly, and it picked Hawaii because its mainland U.S. stores had already shown the customer was there.

The design is an evolution of the brand's Hotel of Curiosity retail concept, built for this one address. It carries a one-of-a-kind hand-embroidered tapestry, a bespoke cash desk and a custom Camilla print surfboard, with handcrafted details throughout. Nothing in that list is roll-out furniture. The surfboard isn't a prop shipped to every store; it was composed for Honolulu, and the company is explicit that every artwork and every stitch was made for this place and no other.

Founder and creative director Camilla Franks tied the opening to the brand's origins. Resort is where the label began, she said, and it's where it always returns. There's a rhythm to a life lived on the water, she added, and it's been at the heart of the brand since its Bondi inception. Hawaii, in her telling, has that rhythm in abundance, which is why she expects the resort collection to be the store's strongest line.

Chief executive Rebecca Mansergh made the commercial case. Based on the brand's mainland success, she said, Hawaii was a natural next step, and the store lets Camilla connect with a resident community and the millions of visitors the islands draw each year. Growth, she said, has never been about opening doors quickly. It's been about opening them where the brand is understood.

For the opening, the brand created a limited-edition print, The Age of Aloha, sold only at the Ala Moana boutique and select Hawaii wholesale partners. It appears on a handful of pieces, among them a kaftan, a dress and a graphic T-shirt, and it's designed as a keepsake of time spent in Hawaii rather than a souvenir of the store.

Camilla was founded at Bondi Beach in 2004 and built its name on artistic prints, handcrafted embellishment and immersive storytelling. It's now sold in more than 55 countries. The Honolulu boutique is a small store by the center's standards — 1,000 square feet is a jewel box next to the department stores around it — and that's the format the brand is betting on: a compact, heavily crafted room that sells the print story first and the square footage second.