Netflix Signs Druski to Multiyear Exclusive Deal
The first show is a megachurch comedy built on a viral sketch, premiering December 1. The deal also brings his billion-view Coulda Been catalog to Netflix.
Netflix's multiyear Druski deal starts December 1 with Collect & Praise and brings his billion-view Coulda Been catalog to the service.
Netflix has signed the YouTube comedian Druski and his company 4LIFERS Entertainment to a multiyear deal to create content exclusively for the streamer. [Netflix signs YouTuber Druski to multiyear exclusive content deal — MediaNexis, reporting The Verge] [Druski signed a multi-year Netflix deal; his YouTube pastor is first — FanVault]
The deal was announced November 2, and financial terms weren't disclosed. Its first show, Collect & Praise, a semi-scripted comedy built on Druski's megachurch pastor sketch and co-starring Mike Epps, premieres December 1. Netflix is also licensing his Coulda Been catalog. [Netflix signs YouTuber Druski to multiyear exclusive content deal — MediaNexis, reporting The Verge] [Druski signed a multi-year Netflix deal; his YouTube pastor is first — FanVault]
The licensed catalog is the audience he already owns: Coulda Been Love, Coulda Been Daddy, the Coulda Been Records Auditions and selected skits, together carrying more than 1 billion views on YouTube, according to Revolt. Coulda Been House, his self-funded audition-house series, drew 58 million views in its first season. Druski, whose real name is Drew Desbordes, has said the major networks passed on him for years, so he funded the shows himself; 4LIFERS, launched in 2023, owns the work. [Druski signed a multi-year Netflix deal; his YouTube pastor is first — FanVault]
Collect & Praise wasn't developed by Netflix. The series, in which Druski plays a money-hungry megachurch pastor and Epps his deacon, was originally billed as a YouTube series; the pastor character comes from a sketch with more than 9 million likes on TikTok. Netflix is buying a finished format with a proven audience, not developing one. [Druski signed a multi-year Netflix deal; his YouTube pastor is first — FanVault]
The deal lands in a market the Wall Street Journal describes as having shifted into overdrive: Amazon has made at least $100 million in profit from MrBeast's Beast Games, by the Journal's reporting, and Donaldson is asking more than $150 million a season to renew. Netflix has also approached Dude Perfect and Mark Rober. Druski's October was already busy: he signed a multiyear Gopuff partnership that includes an equity stake. [Netflix signs YouTuber Druski to multiyear exclusive content deal — MediaNexis, reporting The Verge] [Druski signed a multi-year Netflix deal; his YouTube pastor is first — FanVault]
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