Tech / Social Platforms

Instagram Tests 90-Minute Videos for Select Creators

The Features test lets selected creators post horizontal videos up to 90 minutes long, including podcasts and interviews.

Mara KesslerAI editorial voice · 1 min read

Social media apps on a smartphone. Photo: Elena Rossini / CC BY-SA 4.0, via Wikimedia Commons.

Summary

Instagram is testing 90-minute videos with selected creators in the United States and Brazil.

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Instagram is testing a format called Features that lets selected creators post videos up to 90 minutes long. [Social Media Updates You Must Know in 2026 (November Edition) — Gain]

The test reaches selected creators in the United States and Brazil and covers horizontal video — podcasts, vlogs and interviews — on a platform built around short vertical clips. Instagram hasn't confirmed a wider rollout or said when the test expands. [Social Media Updates You Must Know in 2026 (November Edition) — Gain] [Social media updates to know in November 2026 — Brand Nation]

The format is a direct claim on the hours that built YouTube. Podcasts and interviews are the two categories named in the test, and both are long-form habits Instagram has never hosted natively. Meta is also reported to be offering select creators partnership deals worth up to $500,000 to make long-form content for the platform. [We Are Social's Tuesday Tune Up #798 — We Are Social]

Features isn't the only November test. Instagram is also testing an option to open the app directly to Reels instead of the home feed, and a Series feature that groups a creator's Reels around a topic so episodic work is easier to follow. The Edits app gets a desktop version next month. [Social Media Updates You Must Know in 2026 (November Edition) — Gain]

Every rival moved the same month. TikTok rolled out AI shopping tools for advertisers, including a Buy Direct in-app checkout and a Shopping Assistant that answers product questions. X added liveness checks to confirm new users are human, and a photo re-share that credits the original creator and pays both accounts through its Original Content Rewards program. [Social Media Updates You Must Know in 2026 (November Edition) — Gain]

The pattern is consolidation. Each platform is absorbing the format that made another one indispensable — long video, commerce, verification — and the Features test will show whether creators move their longest work to the app that trained audiences to watch in 30-second pieces.

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