Coty Extends Marc Jacobs License to 40-Year Term

Coty has locked up Marc Jacobs beauty until the partnership turns 40, extending a license that began in 2003.

Coty announced November 4, 2026, a long-term extension of its Marc Jacobs license with brand co-owners WHP Global and G-III Apparel Group, securing a 40-year license duration for one of the core brands in its prestige portfolio. [Coty Inc. — Coty extends Marc Jacobs license, securing 40-year license duration (November 4, 2026)]

The fragrance record is why the brand is worth locking down. Coty launched Daisy Marc Jacobs in 2007; by 2018 it was the fastest-growing franchise among the top ten women's fragrances in the United States. Daisy Wild extended the run in 2024 as the number one fragrance launch of the year in the US and the UK. With Perfect Marc Jacobs alongside, the portfolio ranks within the top 10 to 15 prestige female fragrances across the US, UK, Canada and Australia, and the line keeps widening: Daisy Hair and Body Mists launched this year. [Coty Inc. — Coty extends Marc Jacobs license, securing 40-year license duration (November 4, 2026)]

The newer bet is color cosmetics. The license expanded into beauty in 2023 and Marc Jacobs Beauty was reborn under Coty in 2026, landing in hundreds of Sephora stores across the US, UK, Australia and Canada. A few months in, Coty says retail sales are exceeding targets, the brand ranks among the top 20 makeup brands at Sephora UK and ANZ, and its eyeliner and eyeshadow rank in the top five at Sephora US. The extension is the platform for pushing that relaunch into new markets and categories. What Coty did not disclose is money: no financial terms and no precise end date accompany the announcement, only the 40-year total duration the company states. [Coty Inc. — Coty extends Marc Jacobs license, securing 40-year license duration (November 4, 2026)]