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Style / Fashion

Claudia Schiffer Fronts Chloé's After-Dark Festive Campaign

David Sims photographed the festive 2026 collection under Chemena Kamali: lace-edged silk, black tailoring and white ruffles, all shot against near-black.

The Vendôme Column on Place Vendôme in Paris. Chloé's festive collection reaches boutiques and Chloe.com in early November. (acediscovery, CC BY 4.0)
Summary

Claudia Schiffer fronts Chloé's festive 2026 campaign, photographed by David Sims and released November 2.

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Claudia Schiffer fronts Chloé's festive 2026 campaign, released November 2 and photographed by David Sims under creative director Chemena Kamali. [Claudia Schiffer fronts Chloé festive 2026 campaign, lit for after dark — New York Style Guide]

The house calls Schiffer a Friend of the House, and the images are all after dark: a peach silk dress edged in gray-black lace, embellished black separates, sharp tailoring and tiers of white ruffles against near-black backgrounds. [Claudia Schiffer fronts Chloé festive 2026 campaign, lit for after dark — New York Style Guide]

Kamali said she wanted "a more nocturnal expression of the Chloé woman, with a cinematic aura that feels spontaneous, sensual and a little mysterious," and credited Schiffer's "natural presence, distinctive character and enduring allure." The styling, by Elodie David Touboul, keeps returning to one bright object per frame: a gold padlock on a black bag, a gold statement necklace worn in place of a top over indigo jeans, a chain pooled beside fingers on black. The house's own summary lists "rich textures, sensual silhouettes and luminous accents," and the pictures are built to that formula, dark rooms lit so the metal and the lace edges do the work. [Claudia Schiffer fronts Chloé festive 2026 campaign, lit for after dark — New York Style Guide]

The details are specific: trousers that open at the knee into small bows, a black jacket with square shoulders worn open over a gold pendant, a pale pink pleated gown held out at both sides until it fills the frame, ruffles finished with narrow lace edges that read as separate lines in low light. The collection reaches Chloé boutiques and Chloe.com in early November 2026. Festive campaigns usually sell sparkle; this one sells darkness with one piece of gold in it, and it works because Schiffer doesn't perform the mystery, she just stands in it. [Claudia Schiffer fronts Chloé festive 2026 campaign, lit for after dark — New York Style Guide]

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