Air Jordan 4 "Bred" Returns Black Friday at $230

The most famous colorway of the Air Jordan 4 is coming back, and it's coming back on the biggest shopping day of the year. The Air Jordan 4 Retro "Bred" (2026) releases on Friday, November 27, 2026 — Black Friday — at $230 in adult sizes, in the Black/Fire Red-Cement Grey-Summit White colorway that defined the shoe.

The details are the point of this return. The 2026 pair carries style code IX8180-001, a black nubuck upper, Nike Air branding on the heel, an original-style hangtag and a Michael Jordan face box. Sizing runs full family, and the shoe will be sold through Nike.com and select Jordan Brand retailers.

The history is why the colorway matters more than the release date. This is the shoe Michael Jordan was wearing in 1989 when he hit what's now known as "The Shot" — the fadeaway jumper near the free throw line as multiple Cleveland Cavaliers flew past trying to contest it, a shot that sent the Bulls to the next round of the playoffs. That was Game 5 at Richfield Coliseum on May 7, 1989.

The Bulls didn't win the championship that year, but that shot and that playoff victory were key in their rise to what would become a dynasty. Sneaker Bar Detroit, quoted in Athlon's report, said the return "looks focused on getting the details right" — and the Nike Air heel, rather than the Jumpman used on the 2008 and 2012 retros, is the detail longtime collectors watch for.

The release history shows how often Jordan Brand has returned to this well, and how the heel branding has swung. The original arrived in 1989 with Nike Air, and the 1999 retro kept it. The 2008 Countdown Pack version and the 2012 retro carried the Jumpman instead, the 2019 retro restored Nike Air at $200, and the 2024 Reimagined version kept Nike Air but switched the upper to tumbled leather. The 2026 pair goes back to nubuck and Nike Air together, the closest match to the 1989 build in the line's history.

The price tells the other half of the story. The last retro, in 2019, sold for $200 with Nike Air branding; the 2024 Reimagined version used tumbled leather. The 2026 pair lands at $230, a $30 step up from the 2019 price, and it arrives seven years after that retro and 37 years after the original 1989 release. For a shoe whose fame rests on one shot, the return is the story — and Black Friday is the stage.